If life gives you a lemon... part II

I have come up with a practical example of my strategy. Suppose you are a network executive, and your TV channel has many popular shows. Only problem is that people are illegally downloading or streaming these shows bypassing the commercials that earn you ad revenue. Well that is life throwing a lemon your way. What should you do about it? Should you hire a firm to disable all the illegal videos and websites? No! You'll never be able to get rid of all of them. Instead, to take advantage of the lemon, start streaming your shows on your network website. You will automatically be able to out compete the other smaller websites out there. You could easily put commercials on the website or in between breaks when the video is loading. This would definitely appeal to certain companies since the demographics are smaller and more specific. For example, college students would probably comprise a large group of potential viewers (everyone on my floor streams shows from their computer even though there is a TV in the lounge).