Way to go Pearson. You are slowly alienating your customers.

"Don't do it Mastering Physics. Don't you dare..Damn it, why did you do that Mastering Physics. You're lucky you're the last Mastering Physics, Mastering Physics, because otherwise..." This was I thought as I stumbled through the last Mastering Physics(for those who don't know, this is an online homework assignment website in conjunction with our physics textbook) assignment of the year. I swear to you, I was this close to becoming the Asian version of this kid:

Scary to think about isn't it? Now what I am left to wonder is why Pearson, the company behind mastering physics and biology and chemistry and all the expensive textbooks we have to buy would do something that would alienate their small base of customers. What am I talking about? Let me explain. Pearson products are targeted to University students. University students are generally pretty smart. Smart kids generally like to be right. Pearson makes up questions on topics we haven't learned about and then makes them into multiple choice questions where if you make the wrong choice, you get 0 on the question. That doesn't exactly jive with the philosophy of a smart kid who always wants to be right. No, in fact, that throws the wrongness in that kid's face and says: "Ha, you should have known better. Now your physics mark will suffer."You might argue that we learn from our mistakes, and yes I did learn from this unfortunate experience. I have learned to detest Pearson and all its products, especially Mastering Physics. Luckily for me, I probably will never take another physics course again. If there is something called Mastering Pharmacy, so help me God...

P.S. The "smart kid" I mentioned wasn't me. Just smart kids in general.